Hello, I’m Percy!

Influence used to come from those closest to us. Now, it comes from the stories we let into our lives. Marketing is the art of understanding people, predicting what moves them, and creating something unforgettable.

Family

I was born in Peru, but my family’s roots are mostly in Spain. It’s a small crew—just me, my mom, my younger sister, and Tommy, my dog, who came into the picture a few years later. Growing up, my mom had a knack for keeping us curious about the world. She balanced pushing us to learn and explore with making sure we had fun along the way. Her approach has always stuck with me—staying grounded, embracing new experiences, and remembering that not everything needs to be so serious.

Hobbies

When I was younger, spontaneous trips with friends were a huge part of my life. Balancing full-time work and classes has slowed me down a bit, but looking back at old videos always brings a smile to my face. Filming has always had my heart. I love recording my little adventures and capturing moments along the way. Swimming has also been a constant in my life since I grew up near the beach. I swam competitively for a few years, but now it’s all about enjoying the water when I travel. Snowboarding trips with friends and family are some of my favorite types of getaways. On the more professional side, I’m passionate about developing ideas and seeing where they lead. I’m too curious to wonder “what would happen if” without taking action, so there’s always something I’m working on or tinkering with.